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12 March 2018
Boutique law firm, Brandsmiths, has announced a partnership with Manchester tech business Korubu, ensuring that Korubu and its clients maintain compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Regulations in 2018.

Korubu:

Korubu provides guest wi-fi to clients in the bar and restaurant industry. Its aim is to create easily-accessible guest wi-fi, which provides mutual benefits for both the venue and its customers. Existing Korubu clients include Greene King, Junkyard Golf and Almost Famous.

One of Korubu’s key benefits is that it provides venues with a simple, cost-effective way to collect and utilise its customer data. The data collected using the Korubu software can then be used for things such as running customer promotions, notifying customers about menu changes and pushing direct marketing.

Chris Xavier, managing director of Korubu, said:

“GDPR is a key issue in the bar and restaurant industry at the moment. Our clients are looking for creative and compliant ways to collect and use customer data, while also staying on the right side of the law.

We have therefore chosen to partner up with a specialist law firm such as Brandsmiths so that we can give our clients peace of mind that we are a fully compliant solution.”

Brandsmiths:

Brandsmiths are a law firm who specialise in data protection and intellectual property, and have helped a number of clients to achieve and maintain GDPR compliance in the run up to May 2018, when GDPR will finally come into force.

There is real concern that existing customer databases will no longer be compliant from May onwards, in particular when it comes to sending direct marketing. This has led to some high-profile businesses taking drastic action: Wetherspoons, for example, recently took the step of deleting its entire marketing database.

Jake O’Brien, Associate at Brandsmiths, commented:

“We are delighted to partner up with Korubu. They have an ambitious team who bring creative solutions to their client’s problems, so they are a perfect fit with our values.

Brandsmiths already have an established practice in the food and drink industry, advising brands such as Lucozade, Manchester Three Rivers Gin and Gordon Ramsay

. We understand the key challenges facing the sector and are well-positioned to help Chris and his team in this project.”

The partnership:

As part of the Brandsmiths/Korubu tie-up, Brandsmiths will work with Korubu to analyse the Korubu software’s data collection points and to put in place the necessary legal documents to ensure data is collected and used in a compliant way.

Brandsmiths will also provide direct assistance to Korubu’s clients to give them a bespoke solution, ensuring that they can make the most of the Korubu software and the data collected through it.

To find out more about Korubu, head along to the Northern Restaurant and Bar Show at Manchester Central on 20-21 March, where Korubu is headline sponsor.

If you want to discuss GDPR compliance on a completely informal basis, please contact Jake O’Brien at jacob@brandsmiths.co.uk