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Innovation

As well as helping existing brands thrive, the team has considerable experience in developing new brands and products for new markets, either as an extension to an existing range or as a standalone brand preparing to exploit an emerging opportunity.

Our approach, market insights and propreitary techniques enable our clients to make rapid progress in developing and evaluating new product concepts. This enables them to make more informed decisions about the likely impact and potential cut through in existing or emerging market(s).

Areas that we focus on are:

• Worklab – High octane two day workshop to create, test and refine new product development concepts.

• Super consumers panel – Specialist network of marketing and brand professionals who refine and test concept/positioning work.

• Expert witness groups - Using key influencers from specific industry segments to inform and guide our innovation and concept generation. This ensures we have key issues top of mind and test our thinking against an appropriate jury.

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