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Research

Research has been at the heart of the Brandsmiths business since our inception. All our solutions are crafted using external research and opinion, and at every opportunity we involve our clients to illustrate the importance and power of customer insights. Drawing from our wide international consultancy experience, we believe we are in a position to open up new growth opportunities for our clients and help them focus on the priority challanges facing their brand and business in the future. 

Our research offer covers the following areas:

• Multi-country - Qualitative research model that synthesises and interprets multiple country findings into a succinct brand development action plan.
  
  
• Health Check - A qualitative based review that helps brand owners keep on top of what is going on in ther world and in touch with the key market and cultural influencers that dictate how consumers react to their brand.
  
  
• Centring - Enables brand owners to get to the heart of their brand and to understand what really makes it tick in a way that will inform the entire marketing and brand mix, not just single aspects such as its advertising message.
  
  
• Recruitment - Key influencers from specific industry segments to inform and guide and validate client research programmes.

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