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Expression

Translating a brand strategy into an emotive, memorable and hard working visual expression is a challenge, and an area where many organisations fall short. At Brandsmiths, we are able to seamlessly integrate strategic thinking with strong visual design expertise that crosses traditional and emerging media, enabling your brand strategy to engage and communicate with all your audiences - inside and outside the organisation.

Our offer covers the following areas:

• Brand Identity - A successful brand identity is the logical extension of the agreed brand strategy. It has meaning and relevance to all its audiences, is sustainable over time and across cultures. It should be easy to implement without losing its integrity and most importantly, is differentiating from the competition.
  
  
• Systemic design - We can work within a previously defined visual personality to create new application systems which accommodate and transcend the core design concept.
  
  
• Special projects - From time to time, all organisations need project specific marketing materials. The skill is to bring fresh thinking and new looks within the already defined brand and marketing frameworks. Our expertise includes brand books, product and packaging design, merchandising and project specific communications materials.

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