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This year’s Games Industry Law Summit in Berlin highlighted the growing importance of AI and intellectual property protection, monetisation, crisis management and cross-border compliance in the world of gaming. This piece outlines the practical takeaways for UK gaming studios and how they can stay ahead of the curve when it comes to IP and broader brand protection.
The High Court has handed down judgment in Hasbro Consumer Products Licensing Ltd & Anor v SConnect Co. Ltd & Ors, granting Brandsmiths’ client, Hasbro, summary judgment in relation to a key aspect of its copyright infringement claim concerning sound recordings.
When the UK’s new restrictions on paid advertising for high fat, salt or sugar (HFSS) and “less healthy” food (LHF) and drink products came into force in January 2026, many brands were still working through what the rules would mean in practice. Six months on, the Advertising Standards Authority’s early rulings show where the regulatory lines are being drawn.
The first decisions are important because they confirm that the HFSS legislation is not just a food advertising issue. The regulations affect retailers, agencies, influencers, ad networks, platforms and, in some cases, brands outside the food and drink sector where paid advertising features identifiable HFSS products.
A few weeks ago, I posted about the High Court's summary judgment decision in Hasbro v SConnect. This week, the Court handed down its consequential judgment, dealing with the scope of the final relief. A copy of the judgment is below. Brandsmiths acted for Hasbro.
FIFA's new transfer regulations come into force in January 2027, introducing major changes to player contracts, compensation, youth development and transfer negotiations. We break down the key reforms and what clubs, players and agents need to do now to prepare.
INTA 2026 brought together in-house teams, international firms and brand owners at a time when the demands on IP counsel are changing. Across the week, conversations in sessions and around the conference highlighted several themes that felt particularly relevant for both in-house lawyers and foreign attorneys managing UK matters.
The 2026 FIFA World Cup begins on 11 June, running across 16 stadiums in the United States, Canada and Mexico until the final on 19 July. With 48 teams and 104 matches, it will be the largest edition of the tournament to date, and the commercial activity surrounding it reflects that scale.
LawInSport, in partnership with Brandsmiths, recently hosted “The Business of Women’s Sport” seminar at our London office. The seminar focused on exploring the growing commercialisation of women’s sport and how it’s valued.
A domain is the unique address people type to find your website. It’s a core part of your visual identity and one of the most valuable brand assets a business can own. A clean, distinctive domain carries weight. It signals professionalism, strengthens brand recall and avoids confusion in a crowded online environment.
Together, Brandsmiths and Sipara now rank ninth for UK trade mark filings, adding significant scale to our trade mark prosecution practice.
The UK Supreme Court recently confirmed that Oatly can no longer use the word “milk” in its slogan “POST MILK GENERATION” for oat‑based foods and drinks, as “milk” is a protected designation under retained EU law. The judgment upholds the Court of Appeal’s finding that the trade mark must be invalidated because it uses the term “milk” in relation to a non‑milk product.
High-profile media disputes like Prince Harry, Elton John and Elizabeth Hurley taking on Associated Newspapers (publishers of the Daily Mail and the Mail on Sunday) often dominate headlines, but these cases are about far more than celebrity culture.
Since 2013, Alcohol Research UK, operating under the name of Alcohol Change UK, has registered numerous trade marks for ‘DRY JANUARY,’ as both figurative and word marks.
Matt Gale has been promoted to Chief Marketing Officer at Brandsmiths, eighteen months after joining the firm as Marketing Director.
In light of new UK regulations on advertising high-fat, sugar, or salt (HFSS) and less healthy food (LHF) products, this article provides essential insights for brands, agencies and in-house teams navigating the new advertising landscape.
With more than fifteen years of experience as an IP lawyer, Brandsmiths’ newest Partner, Aminder Khatkar, strengthens the firm’s commitment to delivering thoughtful, client focused support built on deep expertise and care.
When Dan Raymond joined Brandsmiths as Partner and Head of Client Relations, it marked more than a senior appointment, it signalled a shift in how legal advice can be shaped, delivered and experienced.
Spitting Image’s Paddington sketch caused controversy over how it represented the beloved bear. In our latest blog, Parminder Dyal, Associate and Trade Mark Attorney explores the borders between parody and IP, and how brands and creators can effectively navigate this complex grey area.
Brandsmiths’ Sports team explains how contracts, image rights and regulations shape every move in modern football – from player transfers to managerial changes across the Premier League and Europe.
The Football Association (the “FA”) has charged Chelsea Football Club (“Chelsea”) with alleged breaches of Regulations J1 and C2 of The FA Football Agents Regulations, Regulations A2 and A3 of The FA Regulations on Working with Intermediaries and Regulations A1 and B3 of The FA Third Party Investment in Players Regulations. Here, Courtney Bryan-Isaacs explains what other clubs can learn about transparency and self-reporting.
Huge news from Brandsmiths HQ – we’ve had our biggest ever success in the Legal 500 2026 rankings, making significant moves up the tables and securing a number of individual recognitions. Our new trade marks, copyright and designs team has also been recognised within the PATMA: Trade mark attorneys category, despite only being established in Summer 2024.
As so often happens when a product goes viral, counterfeiters have followed close behind.
What happened previously with Diarra v FIFA?
What does the latest Supreme Court ruling mean for brand owners?
Brandsmiths are acting in a large trade mark dispute in respect of the CRYSTAL vape brand.
The 2025 summer transfer window is officially open.
The Supreme Court has handed down its judgment in the Iconix v Dream Pairs case.
Reflections by Laura Dawson, our much-loved Operations Manager.
Brandsmiths took part in a panel event featuring the UK's top CEO's and Founders.
Preserving wealth, protecting families, and securing the future of businesses.
New shareholders Justin and Richard bring expertise in strategic expansion.
The importance of trade mark protection and the risks of inaction.
This guide is meant for shareholders and investors in limited companies.
How illegal streaming harms creatives, brands and economies.
The battle continues in Hollywood.
Ewen Sharpe’s recent promotion to Senior Associate.
Prince Harry & Lord Watson win case over unlawful information gathering.
The latest chapter in the “MIND THE GAP” trade mark battle.
Tom Keane, ex-Head of Football Negotiations at Manchester United shares trends to look out for.
The addition of the 2 trainee trade mark attorneys is part of the firm’s plans for growth.
Opportunities vs the risks.
A significant milestone for the UK based IP firm.
The firm, which celebrates its 10th anniversary this month, is planning further expansion.
The ECJ's decision could reshape the web of regulations governing football's transfer system.
A guide for navigating through opportunities for partnerships and brand endorsement agreements.
Brandsmiths is a finalist for the "TMT Team of the Year" & "Boutique Law Firm of the Year" categories.
The importance of protecting your brand beyond the podium.
A guide for SMEs and startups.
Is it time to fold on the old rules?
Why self-promotion in the workplace is a good thing.
His joining as Partner further strengthens the IP firm's trade mark offerings.
“The youngest minor to be sanctioned for a doping violation was 12 years old".
Businesses marketing around the Olympics must be careful not to inadvertently infringe IP rights.
How to protect and exploit image rights in the UK.
Non-olympic partners must notify the BOA of their marketing plans by 4 July 2024.
The regulatory landscape in the UK and how this could affect your business.
Brandsmiths+ hosted their second event for in-house lawyers in their London offices in Aldgate.
An achievement that reflects Brandsmiths’ dedication to delivering top-notch legal services.
Lifestyle's success in the UK Supreme Court in its trade mark infringement claim against Amazon.
In collaboration with The Gap Partnership.
The anticipated decisions that will shape the future of business strategies.
The sportswear brand succeeded in its trade mark claim against footwear brand Dream Pairs.
What can brand owners do to prevent counterfeits from coming into the country?
How cloudy is the law when it comes to lookalikes?
What you need to know ahead of the January transfer window.
The key takeaways from the FA Tribunal Award.
Celebrating Bronze award for 'Best Professional Services in Sport'.
Understanding the types of trademark clearance searches that are right for your business.
A Breakdown of the Legal Implications for Player and Club.
The Importance of Protecting Your Intellectual Property: Key Strategies for SMEs.
How the movie product placement highlights the intellectual property issues at play.
BBC staff distance themselves from allegations of paying a teenager for explicit photographs.
The state of play.
Brandsmiths is thrilled to announce their resounding success at this year's Managing IP Awards.
Celebrating the prestigious nomination for 'Law Firm of The Year' in the independent category.
What does the German District Court's decision mean, and how will it impact the regulations?
Multiple award nominations are showcasing the firm's IP excellence...
Clarification on the new advertising rules in gambling and lottery to protect vulnerable audiences.
The Lawyer Monthly Legal Awards 2022 recognised Joel's exceptional results in the past year.
Manchester’s popular Sugo Pasta Kitchen has rebranded to Sud Pasta following a trade mark dispute.
Is Amazon liable for infringing third party rights?
The European Court of Justice Steps In – AG Rantos’ Opinion
By largest School Management Information System Software provider in England & Wales.
The Gateway came into effect on 1st October 2022.
Chambers and Partners have published its rankings of the UK legal profession.
The challenges when dealing with a bad faith trade mark claim.
How the firm ranked in this year's edition of The Legal 500 2023 Solicitors Rankings:
General Court upholds the commission's decision.
The construction firms that illegally colluded to rig bids for demolition & asbestos removal contracts.
The new deadline is 1st June 2023.
Sporting regulations explained.
Bitcoin Association vs Tulip Trading Limited.
Following the Abu Dhabi Grand Prix controversy.
A new approach in crypto recovery as courts widen scope of interim relief.
What does this mean for athletes like Sha’Carri Richardson?
Initial Coin Offering Scam Sees Victims Obtain Injunctions To Freeze Lost Cryptofunds
Brandsmiths is a trading name of Brandsmiths S.L. Limited which is authorised by the Solicitors Regulatory Authority, SRA No: 620298. Founding Partner: Adam Morallee
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